Ep 105: Building a Sales Ecosystem that Guarantees ROI
Listen on Apple Listen on Spotify Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often
What makes an offer irresistible?
The kind of offer that your ideal clients look at, say, “Oh my gosh, I’m in!” and don’t hesitate to click “buy now,” regardless of the price?
An offer that feels like a gift, so valuable that they can’t wait to say yes.
Now, we’re diving deep into how to turn your highest-priced, transformative offer into one that practically sells itself.
The key to making your offer a “no-brainer” is ensuring that it’s not just something flashy or full of bonuses.
It must be transformational.
No amount of marketing or packaging will save an offer
that lacks real value and doesn’t solve a problem in a meaningful way.
Imagine you’re a coach offering a program to help people overcome self-doubt.
The transformation here isn’t just about providing a few lessons on self-confidence;
it’s about helping someone completely change how they view themselves,
unlock new opportunities,
and feel empowered to take action in their life and business.
When you deliver a life-changing result like that, your offer becomes a no-brainer because the value is immediately clear.
In the last 13 years of business, I’ve sold offers ranging from $47 to $25,000.
Some were incredible, some were not.
But the ones that truly succeeded were the ones that drove transformational results.
They were the offers that customers felt grateful for—the ones that made them say,
“I’m so glad you created this.”
Don’t create an offer just because you think it’s going to make you money.
Focus on solving a problem you’re highly skilled at.
The best offers stem from your zone of genius, not from a forced niche or a trend.
Let’s say you’re a mindset coach.
Stay in your lane and offer what you’re great at.
If you suddenly start offering business coaching just because it’s a “hot niche,” you may struggle because it’s outside your core expertise.
On the other hand, a mindset coach who helps clients go from $197 offers to $10,000 programs is tapping into the right transformation.
This coach isn’t changing their niche—
they’re simply refining their offer based on what they’re truly good at.
The goal is to lean into your strengths and ensure your offer is an authentic extension of what you know best.
Trying to sell something outside your expertise is a recipe for burnout, frustration, and, most importantly, under-delivery.
Over-promising and under-delivering is a business killer.
Your offer needs to not only sound great but actually deliver on the transformation you’re offering.
If your offer isn’t built to get results, don’t try to sell it—
no matter how high the price point.
If you’re offering a done-for-you funnel creation service for $15,000,
ensure that it’s going to lead to a significant improvement in your client’s sales, automation, or overall business growth.
Don’t just sell the service; sell the real results that will change their business.
Clients can tell if they’re not going to get a return on investment, and if they feel duped, it will damage your reputation long-term.
Start with one-on-one coaching or a simpler service if needed.
Taking the time to refine your offer and ensure it delivers results will always pay off in the end.
This is what builds trust, credibility, and long-term success.
The transformation you offer should be huge.
If you’re selling a service or program that feels small or basic, it will only attract people who are willing to invest small amounts.
On the other hand, when the payoff feels huge, your clients will understand the value and won’t hesitate to make a larger investment.
Your offer’s transformation must be measurable.
Clients want to know exactly what they can expect in return.
Without clear, tangible outcomes, it’s easy for them to question the investment.
If you’re a Wealth Strategist,
offering a basic, organized investment strategy may not excite anyone.
It’s cool, but it sounds like a “small payoff.”
Now, imagine you’re offering a comprehensive wealth accumulation strategy,
with the potential to generate millions in assets through a diversified stock and real estate portfolio—
now that’s a big payoff.
People will feel like they’re getting a steal at $30,000 for that strategy because the outcome feels so much bigger than the investment.
The payoff should always feel disproportionate to the investment.
The more “life-changing” the result, the higher the price tag can go without hesitation from your potential client.
What makes your offer the only option?
It’s not enough to just say,
“I can help you with this.”
You must show potential clients how you get the results and
why it’s so much more effective than anything else on the market.
Imagine you’re a funnel developer.
You could sell the service as,
“I’ll create a funnel for you for $15,000,”
but that sounds like a basic, transactional offer.
Instead, sell it as
“An automated sales machine that allows you to run a lean team and achieve six-figure months with 90% profit margins.”
This is a more compelling advantage, showing the client exactly what they’re going to get and why it’s worth the investment.
A powerful advantage is about demonstrating your unique process—
how you get results and why it’s far more valuable than other options out there.
Hype marketing, where you make big promises but have no clear roadmap, will only bring in the wrong clients.
Focus on providing a clear, proven system that guarantees results.
To turn your high-ticket, transformative offer into a no-brainer,
focus on delivering massive transformation, sell big payoffs,
and provide measurable,
clear outcomes.
Show your unique process and make the payoff feel so good that clients can’t imagine passing up the opportunity.
When your offer truly delivers on the transformation your clients desire,
it will practically sell itself, and you’ll attract high-quality clients who can’t wait to say yes.
Listen on Apple Listen on Spotify Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often
Listen on Apple Listen on Spotify Are you wasting time trying to convince the wrong people to buy from you?