Ep 105: Building a Sales Ecosystem that Guarantees ROI
Listen on Apple Listen on Spotify Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often
Tired of chasing down leads or marketing until you’re blue in the face?
Creating a successful Inbound Sales Strategy eliminates the need for exhaustive marketing and allows you to create demand so you can create consistent sales and focus on serving your clients and customers.
You need the messaging formula that makes inbound marketing and sales simple and effective.
The way people make purchasing decisions has evolved.
Gone are the days when marketing alone could drive inbound sales.
The strategies of omnipresence, staying top of mind, and chasing attention are costly and unsustainable for most businesses.
Take mass marketers like Gary Vee or Alex Hormozi as examples.
They have teams,
years of trust-building,
and goodwill to lean on.
They can afford messaging that doesn’t directly generate revenue.
But as a business owner, you need messaging that focuses on decision-making and drives sales effectively.
The business bubble of 2020 has popped.
A decade ago, tactics like
10-minute VSLs,
60-minute webinars,
and casual coffee chat DMs were enough to attract clients.
But over time, these approaches were overused and abused.
Today, people are more skeptical, questioning intent and promises.
While this may seem daunting, it’s a golden opportunity.
This shift allows innovators, experts, and thought leaders to shine.
By leveraging timeless psychological principles behind empowered decision-making, you can create inbound sales with ease.
Trust, transparency, and expertise are your new cornerstones.
Creating a successful inbound sales strategy comes down to three simple concepts:
Speaking to the right people.
Speaking in the right way.
Encouraging decisions now.
These principles have helped my clients double their prices, sign dream clients, and turn inconsistent revenue into predictable success.
Let’s break down how this works.
Not all leads are created equal.
Traditional ideal client exercises often fail because they’re based on assumptions.
Instead, focus on identifying the shared traits of your best clients—those who are self-led, decisive, and focused on results.
High-intent leads are already seeking solutions.
They value their time and yours.
By targeting these individuals, you can bypass the typical 8-20 touchpoints required to convert lower-intent leads.
Your messaging should cater directly to these motivated prospects.
Low-intent messaging: “Five reasons to grow your Facebook group.”
High-intent messaging: “How to turn your Facebook group into a client-getting machine in 30 days.”
The first example speaks to people who aren’t convinced they need to grow their group, requiring you to educate and persuade them.
The second example appeals directly to those already eager for results, leading to quicker decisions and fewer touchpoints.
Have you ever followed someone you admired but never felt compelled to work with them?
It’s likely because their messaging failed to:
Clearly articulate how they solve your problem.
Showcase why they are the expert you need.
Great messaging connects your audience’s desires and problems with your unique solution.
For high-intent leads, this creates a crystal-clear connection, making you the obvious choice.
One of my clients, a parenting coach, initially marketed her service as helping moms “fall in love with motherhood again.”
While nice, it wasn’t high on her audience’s priority list.
We shifted her messaging to address a more urgent outcome: “Reconnect with your teenager in 30 days without yelling or invading their privacy.”
This change resonated deeply with her audience’s real concerns, like losing connection with their teens.
As a result, her DMs were flooded with inquiries, and she no longer had to chase leads.
Even with stellar messaging, you’ll struggle to attract premium clients if your value isn’t clear.
Premium positioning is about:
Highlighting your unique process.
Connecting your audience’s desires with your expertise.
Transparency builds trust.
When clients understand how you’ll deliver results, they feel confident investing.
Avoid vague promises and instead showcase your approach in a way that’s easy to grasp but doesn’t give away your “secret sauce.”
Imagine a mechanic quoting $5,000 to fix your car without explaining what’s wrong.
You’d hesitate.
But if they walked you through the issues and how they’d fix them, you’d feel more comfortable paying the price.
Similarly, premium positioning ensures your leads understand the value behind your services.
By mastering these three elements—
Targeting high-intent leads,
Crafting “Yes Please” messaging,
and Establishing Premium Positioning—
You can create an inbound sales strategy that works for you.
This approach eliminates pressure tactics and lets you focus on attracting the right clients who are ready to say yes.
Embrace this revolution in sales and let your expertise shine.
The result?
More time, higher revenue, and a business that grows effortlessly.
Listen on Apple Listen on Spotify Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often
Listen on Apple Listen on Spotify Are you wasting time trying to convince the wrong people to buy from you?