“We give better service. Our clients get better results. We really care about our customers.”
Sound familiar? If that’s your differentiation strategy, you’re stuck in the commoditization trap—and you’re probably competing on price, defending your fees, and feeling like “just another option.”
In this episode of Business Real Talk, I expose why traditional differentiation strategies for consultants are failing—and reveal the Category Ownership Framework that makes you incomparable. You’ll learn how to stand out in a saturated marketplace, eliminate price resistance, and become a true category leader who defines the rules instead of playing by them.
✅ Why service businesses get commoditized (even the great ones)
✅ The fatal flaw with “niching down” and outdated differentiation strategies
✅ How to differentiate your consulting business without racing to the bottom
✅ The Category Ownership Framework that eliminates price competition
✅ Real examples of brands and service professionals who escaped the commoditization trap
→ Coaches & consultants tired of competing on price
→ Service professionals hearing “you’re too expensive”
→ Anyone ready to stop being “just another option” and own a category
This isn’t about being louder or adding more bonuses—it’s about building a market of one, where no one can compare, copy, or compete.
If you’re ready to stop fighting for attention and start defining the conversation, this episode will show you how to step out of the comparison game and build a brand that commands its category.
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