Ep 105: Building a Sales Ecosystem that Guarantees ROI
Listen on Apple Listen on Spotify Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often
This is the ultimate question your prospects are silently asking themselves.
Your ability to answer this question directly impacts how quickly they buy from you—
or whether they buy from you at all.
Let’s dive into how you can stop being a “nice-to-have” option and become the only solution for your ideal clients.
When prospects don’t know why they should choose you, they turn to comparisons.
Whether it’s price,
features,
or reviews,
they’ll compare your offering to the competition,
often leading them to pick what appears most convenient or affordable.
But here’s the kicker: if you’re not driving the narrative, your competitors are doing it for you.
Let’s unpack this with a real-life example:
A homeowner woke up to a nightmare: a leaking pipe upstairs dripping into the kitchen.
Frantically, they Googled the top plumbers, called four companies, and received quotes ranging from $300 to $1,200.
Every plumber seemed the same—same services, similar approaches.
Price appeared to be the deciding factor.
But then, they stumbled on what we’ll call the Golden Ticket company.
This plumbing company didn’t just offer repairs—they provided:
The result?
The homeowner didn’t hesitate.
Price no longer mattered.
They immediately booked the Golden Ticket company and became a loyal advocate, recommending them to everyone they knew.
This company didn’t rely on being the cheapest.
They won by creating an innovative advantage that solved universal frustrations: waiting, uncertainty, and lack of transparency.
Now, ask yourself:
You’ve got four choices when competing in the market:
Attract clients with discounts, beta offers, or bundles. This works but often leads to burnout as you race to the bottom.
Spend endlessly on ads, post five times a day, and hope to stay top-of-mind. Exhausting and unsustainable.
Build a brand around your lifestyle or charisma to stand out. Risky because it’s difficult to scale.
Solve an overlooked problem in a way no one else has, making you the only logical choice.
Shasta had 20 years of real estate experience and a proven track record of success.
Yet, when pitching her approach, people struggled to understand its value.
This hesitation hurt her conversions.
In just 30 days of repositioning her expertise:
What changed?
She created a clear, innovative methodology that removed confusion and proved her unique value instantly.
So, how do you discover your Golden Ticket? Start by identifying the gap in your market.
Why Did You Start Your Business?
Your origin story often reveals the missing piece you wanted to solve. For instance:
What Frustrations Do Your Prospects Face?
Look beyond the obvious. What pain points are so normalized that your competitors have overlooked them?
How Can You Innovate to Address That Gap?
Develop a methodology or approach that eliminates those frustrations.
Your innovation doesn’t need to be revolutionary—just focused on solving the unmet need better than anyone else.
To evaluate your current positioning, rate yourself on a scale of 1 to 10 for these three questions:
If your scores are low, it’s time to revisit how you communicate your value.
Additionally:
Your innovative advantage is what sets you apart in a crowded market. By addressing overlooked frustrations and creating clear, compelling solutions, you move from being one of many to the only one.
So, why should people pick you over your competitors?
The answer lies in how well you:
Now it’s your turn:
What’s your Golden Ticket?
Listen on Apple Listen on Spotify Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often
Listen on Apple Listen on Spotify Are you wasting time trying to convince the wrong people to buy from you?