Your content was never designed to convert.
It was designed to compete.
And when your content competes, it doesn’t trigger a decision — it triggers a comparison.
In this episode, I break down why most experts are unknowingly training their best buyers to shop around… and how category-defining founders use content to end comparison entirely and become the only logical choice.
This is the same content strategy used by brands like Salesforce and Drift — and the exact framework solo consultants use to charge premium prices without competing.
In this episode, you’ll learn:
• Why “valuable content” often kills conversions
• How competing content creates comparison — not commitment
• The difference between content that educates vs. content that leads
• How category-defining content makes shopping irrelevant
• The 3-part framework founders use to turn content into category leadership
If your content gets engagement but not conversions, this episode will show you exactly what’s missing — and how to fix it.
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Keywords: content marketing, content strategy, convert content to clients, category leadership, service business marketing, expert positioning, thought leadership, Innovation Assets, Easy Yes Method
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