Ep 107: Marketing Angles that Blow Your Business Up

January 28, 2025

Ever wondered how brands like Nike, Spotify, and Apple went from relatively unknown to household name?

What if I told you, they didn’t start out as instant success stories, but they made one drastic change that catapulted their success.

It wasn’t changing their products—it was about nailing their marketing angles.

These brands have mastered the art of identifying what their audiences truly desire and leveraging it to create irresistible demand.

In this episode, I’m breaking down how you can use these Marketing Angles to quickly blow your business up to generate the visibility, leads and sales you want:

  • The five core buying motivations: status, simplicity, belonging, transformation, and certainty

  • How to uncover and test the perfect marketing angle that aligns with your audience

  • Demand Spark: A step-by-step framework to craft messages that spark demand and drive scalability

If you’re ready to build a movement-driven brand that doesn’t just sell—but resonates—this episode is for you.

Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com

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