Next, I’m going to talk about demand generation. Demand generation is by far the hardest. I’m going to be totally upfront and honest with you, and I don’t mean difficult like it takes a lot of time. It is the one that requires the most amount of strategy.

So awareness and visibility, relationships and connection, to me those are all things that are very inherent. We do very well instinctually, and don’t require a lot of preparation. Demand generation. Requires preparation, requires strategy and all of that. So when it comes to demand generation, this is how do we create demand with both cold and warm audiences?

That’s the way I look at it. So a lot of people focus just on cold audiences. And we’re talking about why that’s. That’s probably one of the biggest mistakes you could be making, but I also want to explain what the difference is. So when we talk about demand generation with cold audiences, this means people who have never been introduced to you yet.

These are people who are brand new to you, don’t know who you are, etc. So we mentioned before that part of our visibility and awareness strategy is that we are leveraging other people’s audiences. And one of the things that I said, I mentioned, I pay. To be able to promote in some of these communities is that it allows me to get in front of cold audiences and generate demand.

So we have a very powerful two step that generates hundreds of leads every single week with people who have never met me before. This allows me to bring cold audiences into my world. And this is probably one of the most untapped opportunities that when I shared with people who run paid ads only in a huge paid community.

They were blown away because you can create demand with cold audiences at scale if you understand this process. So two steps are my favorite way of generating demand, both in cold and warm audiences. Now the strategies differ slightly depending on cold or warm audiences, meaning not only The messaging we use to drive people in, but also in what happens once they’re in there.

Okay. And I’m going to break down for you what I mean by that. But like I said, we have both cold and warm. So cold is again, people who are brand new. I’ve never been introduced to me. They’re like, who the hell is Nas? What is NextLevelUpCEO? What’s Easy Yes Method? All that stuff. They don’t know who I am.

They’re being introduced to me. We’re creating lead and demand generation from that. These people are coming into my bingeable sales system. So they come into my world. They go directly into my bingeable sales system. The reason why is because we are automating that first step of conversions, because we understand that there are phases.

Of how you’re really growing and depending on what program people join when they work with me, we teach different phases of this because it’s always phase one is getting people to talk back to you. Phase 2 is being able to have inbound people coming into your teams and phase 3 is automating that process.

It does not work. You cannot jump to number three, if you haven’t done number one or number two, because it just doesn’t work. So it’s really important to understand that and recognize that those are the phases and that’s what allows us to create the highest conversions possible. And not letting things slip through the crack.

So when it comes to cold generation for us right now in my business, I can post a piece of content, a singular piece of content, generate hundreds of leads that come in. through our bingeable sales system, and then that essentially segments and moves people to the next step. So that means once people have gone through my bingeable sales system, they either say automatically, yes, I’m ready.

Move to the next step, book a call, become a client. Okay. If they do not do that, I don’t just let them sit on an email list. Or in my world, this is the biggest mistake people make and it drives me freaking crazy because you’re essentially creating a parking lot of leads and churning through leads and churning through leads is really expensive.

It doesn’t mean, I don’t just mean in like, money. Yes. It’s expensive because think about how many leads that you have on your list that you are paying for. That is spots that I am paying for, for you to be on my active campaign. That’s the way I look at it, right? It’s also spent time that you’re taking up in my world because I am marketing to you in hopes that you now convert.

So I’m looking at it from a standpoint of when somebody enters my world, I’m not going to just churn through and gosh, they didn’t buy from me. I’m going to let them sit on my list or sit in my world. And eventually if I market the same thing over and over again, they’re going to buy from me, which is something I see so often with like live launching.

Webinars, all these kinds of things that a lot of people teach. They’re teaching you to churn through those same leads. And it’s almost, it’s like the definition of insanity. We’re doing the same thing over and over again, hoping that it creates a different result, which is marketing the same thing over and over again.

We do not do this. We focus on cold lead generation, which means we bring people in. We allow to us to be able to segment those people who are yes, ready to go. They book a call. They become a client. Those who are not ready, then get placed into our second system, which is our warm demand generation system.

I also talk about this. It’s called my OneTouch content system. What it does is once somebody’s into my world and I know they understand the basis of my methodology, now what I need to understand is that the reason they haven’t purchased so far is either because I haven’t built enough trust I haven’t spoken to their trigger or they have fears, right?

I understand that those are the three biggest reasons that people don’t buy. And as a result, what we do is our OneTouch content system creates a warm process. For us to create weekly client acquisitions. So people can raise their hand every single week. So while we use cold two steps, which are really freaking powerful that we use for, like we said, those paid groups, et cetera that allows us to bring cold once they’re in our world.

We need to create a hand raising opportunity every single week. We cannot just expect that we put out content and eventually they’ll be like, yeah, yeah, I’m ready. That’s not how it works. We have to create demand generation, right? That’s inbound demand is what I want to create. So once someone enters into our world, I essentially leverage three to four pieces of content a week that specifically move them through the decision making process, it mimics their decisions and creates a end result at the end of the week where they can raise their hands.

So you’ve been in my world. You’ve seen me do this. I literally practice what I preach. It’s exactly what I teach. And the reason why is because it works. It works to mimic people’s decisions. It works for you to understand that everyone has different trigger points. It works for you to understand that we need to speak to their desires and help connect that to their results.

And it works for you to recognize Then everybody’s human and we have to understand what they need in order to purchase. And so our content system is by and far the most incredible content system you’ll ever see. There’s nothing else out there because it mimics those natural decisions and creates weekly.

Space for people to raise their hands. So not only am I creating new leads coming in from cold, but what I’m also doing is once people are in my world, I’m creating warm demand generation where people are raising their hand every single week and saying, I’m ready to take the next step with you. So I’m able to layer those two things and create massive success with my business, highest possible profit margins, because I understand and recognize speaking , to those two layers and those two different levels of intent, as you’ve heard me.